Any information contained on this Website is not legal advice and should not be treated as such. You should always contact an attorney for help with your specific legal needs and issues. We may also earn a commission when you click links to our partners and purchase goods or services. For more information, read our Disclaimers Policy.
Tags in Webflow are multi-reference CMS fields — a separate Collection that blog posts reference. Setting them up correctly from the start means you can filter by tag, display tag pages, and keep your content organised as the blog grows.
This guide covers the CMS structure, how to display tags on post templates, SEO considerations, and the difference between tags and categories in Webflow’s taxonomy system.
How to Build Your Tag System in Webflow CMS
Building an effective tag system in Webflow requires creating a dedicated Tags Collection and properly connecting it to your blog posts. Here's the step-by-step process:
Step 1: Create a Dedicated "Tags" CMS Collection
Go to your CMS panel and create a new Collection named "Tags" or "Blog Tags." At minimum, your Tags Collection needs: Name field (required): The tag name (e.g., "Web Design," "SEO," "Webflow Tips"). Slug field (required): Automatically generated from the name. Optional but useful: Description field: For tag archive pages. Color field: If you want color-coded tags. Featured Image: For visual tag representations.
Step 2: Use a Multi-Reference Field to Connect Tags to Blog Posts
This is where the magic happens. In your Blog Posts Collection: Click "Add Field." Choose "Multi-Reference" as the field type. Name it "Tags" or "Blog Tags." Select your Tags Collection as the source. Why multi-reference? Because a blog post can have multiple tags (e.g., "SEO" and "Content Marketing"), and a tag can appear on multiple posts. Webflow's multi-reference field handles this many-to-many relationship perfectly.
Step 3: How to Manage and Assign Webflow Blog Tags
Once your multi-reference field is set up: Open any blog post in the CMS editor. Find the Tags field. Click to open the multi-reference selector. Choose existing tags or create new ones on the fly. Best practices for tag management: Keep tags focused and specific (aim for 5-15 total tags to start). Use consistent capitalization and formatting. Avoid creating near-duplicate tags ("Web Design" vs "Website Design"). Review and consolidate tags quarterly.
Best Practices for Managing and Displaying Webflow Blog Tags
Naming and Organization Strategies
Effective tag naming is crucial for long-term blog management. Use clear, descriptive names that match user search intent. Keep tags broad enough to apply to multiple posts. Avoid redundancy with your category system. Consider using tags for content type (e.g., Tutorial, Case Study) or topic depth (Beginner, Advanced).
Displaying Tags on Your Blog Post Template
To display tags on individual posts in Webflow: Add a Collection List to your blog post template. Set it to pull from the Tags multi-reference field (not a separate Collection). Style the list items as tag pills or labels. Add links to each tag's archive page if you've created them. The key difference: this Collection List pulls data from the multi-reference field on the post itself, not from the Tags Collection directly.
Optimizing Your Webflow Blog Tags for SEO
Tags can be powerful SEO assets or a source of duplicate content — the difference comes down to how you handle tag archive pages. If you create tag archive pages: Give each tag a unique, keyword-rich description. Ensure each archive page has enough posts to justify indexing (aim for at least 3-5). Add unique introductory content to each tag page rather than just a filtered list. If you have very similar tags or thin tag pages: Consider noindexing tag archives via the Collection page settings in Webflow. This prevents thin content from affecting your overall site quality score.
More in this series: Webflow Blog Categories · Webflow Blog Tags · Webflow Blog Pagination · Webflow Blog RSS Feed · Webflow Blog Optimisation
Need a Webflow blog that’s set up properly from the start?
Matthew John Design builds Webflow sites with CMS architecture designed to scale — clean collections, logical taxonomies, and blog structures your team can actually manage. Get in touch to talk about your project.
.jpg)