Keeping the site in step with the shop
Joe & the Juice's marketing team in Europe needed their Webflow site to keep pace with the brand's Shopify web shop and with a steady stream of marketing campaigns. We worked directly with their team on navigation and campaign updates.
Images show joejuice.com as it looks today.
Navigation first, then campaigns
Navigation that matches the web shop
We built a new dropdown menu so the Webflow site's navigation matched the Shopify web shop, matching its font and background color, adding product categories to the desktop and mobile menus, and refining the open and close animation so the menu button stays in sync however the menu is closed.
New header and footer
We built a new header and footer, including a separate logged-in header and mobile versions.
Campaign updates
We kept the homepage current for campaigns and app releases: swapping hero banners for hiring, the web shop and new menu items, looping header videos, linking header tiles to videos in a lightbox, and adding new videos for app updates.
Day-to-day site support
We also handled the smaller requests that keep a busy site current: publishing blog posts, swapping the logo and ordering links, and fixing the job application page on mobile.
One navigation across site and shop
From April 2021 to March 2022, the marketing team had a Webflow partner on call for whatever the next campaign needed, with most requests live within a day.
